Sales Fundamentals, second edition, by Michael Figueroa

Stop wasting money on marketing you can't track.

The plain-English fundamentals of marketing and sales, for owners and managers who want to know what's working and fix what isn't. Start with the mindset chapter, free.

Or buy the full book on Amazon.

What you'll learn

Who it's for

Owners who feel they're wasting money on “weak” leads. Managers who have to supervise marketing and sales without a playbook. Anyone who wants the right way to market and sell, without the jargon.

Want help putting it into practice? That's what Fig River does.

Book a 30-minute intro call