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Can you sell without being "salesy"?

Updated: Apr 27, 2023

Sales typically consists of finding out what someone needs or desires, selecting the proper goods or service that will help them achieve that and then helping them make a decision as to whether or not they want to spend money on it.

You can get a lot of “burned out“ salespeople if they don’t understand that they should be helping people decide based on what they really need versus forcing as many people as possible to buy as much as possible no matter what.

When you try to “sell” without regard to what the person actually needs, it pretty quickly becomes an icky feeling every time you think about the word sales. This is typically what people mean when they say that someone is being too “salesy”.

If you want to get a sales activity going and keep it going with little to no burnout, it’s key that your sales staff understand that their purpose is to understand what the buyer actually needs and wants and then help them make the decision on whether or not to spend money on goods or services to achieve that desired result.

You can do a number of things to establish credibility and value, you can show them results other people have gotten and how valuable they thought it was. There are many techniques and ways to go about selling. But if you are trying to do anything other than help understand what they need and want and whether or not to buy, you won’t really be helping your customers and it will eventually cause burnout and your sales, your job or your business can come to a screeching halt.

I’m going to stress it one more time as it’s probably one of the most important points regarding sales. You need to understand and have as your goal to HELP your prospects or clients make the right decision when it comes to whether or not to buy something.

This means:

  • no upsells for things they don’t need

  • no promises you can’t keep

  • no withholding key data from the client to get the sale

and, most of all

  • don’t sell anyone something that won’t actually do them some good

If you find that you are violating these points in your sales, then it’s probably time to take a good hard look in the mirror and ask yourself what your purpose is in selling or doing business.

The bottom line is, in order to be a long term success you need to believe you are really honestly helping people.

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