New Book on Sales Fundamentals

If you have ever felt that you were wasting your marketing dollars on "weak" leads or just had no idea what was happening with marketing and sales, or if you've wondered about the right way to go about marketing and selling, or how to supervise those areas as a manager, this book has the fundamentals you've been looking for.

In plain everyday english you'll get the basics on:

• How to track marketing results from an outside company or internal team

• How often and how fast to follow up with leads

• How to communicate to prospects to actually get them to respond

• How to manage a sales pipeline

• Sales call basics

• Training and correcting Sales and Marketing Staff

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You'll gain a solid foundation to be able to manage and grow results on sales and marketing based on decades of experience in real world experience.